After the downfall of the American economy many people were forced to financially renegotiate their lives. The real estate market saw an explosion of foreclosures, millions scrambled through the job market and were left empty handed, and businessmen strategically re-evaluated their operations and downsized. This chaotic time brought forth much stress and emotional anguish leaving people feeling transparent and living each day in wonderment. It is natural that, during an emotional wish-wash of transparency, one would starve for safety and many hoped for answers from a high power, government, or god. With unanswered prayers, people questioned their belief in a system that seems ineffective.
Transparency and safety serve as the undertone of this summer 2010 collection. Much of the literal interpretation of “transparency” can be seen in the fabric selection and design. The term “safety” is registered in an emotional and symbolic form. “When you want to feel safe, comfort is reassuring. The idea of an embrace or hug, someone wrapping their arms around an emotionally fragile person, this is comforting.” With this idea in mind and common preventative safety elements (such as the safety belt as inspiration) striping, banding, and belts are seen in this collection. The combination of these two terms provides a delicate and innovative summer collection for both the high fashion world and the ready-to-wear.